Equipping God's People to Create Missional Culture

Monday Morning Medicine

“A cheerful heart is good medicine” – Proverbs 17:22 NLT

What happens when a church fails to contextualize…

… OR what happens when a church loves edgy publicity stunts?  I saw this pic yesterday, thinking it was a church that didn’t have a clue, and that was funny, so I was waiting to post in on my Monday Morning Medicine.  But on Sunday  afternoon I realized that (according to their website) this is “progressive Christian college group [seeking] to redefine how church is done”, which was kind of a bummer for me.

For  WTF is Wake. The original post of this pic I saw was  here.  Wake has a facebook page as well.  So which is it – a lack of contextualization, over-contextualization, a creative campaign, gimmicky (as Ryan Bell says) –  or  just plain poor taste (as Bob Hyatt says)? At the Wake blog, they seem to be happy that there photo (and church) has gone “viral” through twitter.


5 Responses to Monday Morning Medicine

  1. Lon says:

    I saw that photo earlier as well – i liked it more before I found out it was intentionally done. then i could’ve mocked it.

    now that i know it’s intentional, it seems a bit overdone. kudos still for getting viral.

  2. JR Woodward says:

    Lon, yeah, I kind of liked it better when I thought it was a church that was totally out of touch, which is why I had it scheduled for my Monday morning medicine. Oh well.

  3. Was it a PR stunt or are they just slow? It is the new Bulk mailer! 🙂 Try to do something outlandish so you can go viral. A worthy goal…

  4. I think the most telling response Wake gives in their responses is, “We’ve arrived.” I guess it was just about being popular. ;-P

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